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Sunday, September 11, 2011

// What NBC has learned from its 2nd-screen app

[this post is English only]

At this point NBC has two second-screen apps. The NBC app for watching video, and the NBC Live app for interaction.
Vivi Zigler, president of NBC Universal Digital Entertainment, shares her lessons learned with Cory Bergman of Remote Control and tells what will be available in the newest version of these two apps.

What are the lessons learned by NBC concerning 2nd screen apps?
- All shows are different
- Seamless Facebook and Twitter Integration is necessary
- Keep content inside the app experience
- Be platform-agnostic
- Keep apps focused

Check this interview for more background.

Gepubliceerd door Edwin Valent
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