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Monday, May 30, 2011

// The Bicycle Sewing Machine - storytelling

[this post is English only]

You gotta love this passionated storytelling project. To put it differently: a bicycle and a sewing machine producing bicycle caps with a story.

“A documentary about a very special series of bicycle caps made by Spanish brand peSeta for the New Museum of New York City. Caps only available at the New Museum shop (235 Bowery, NYC).”


I think this product is a beautiful example that there is no border to consumers’ interest in the stories behind their beloved products.

If you want to become ‘a part of this story’; you can buy a cap for USD 45. Each style is limited to 50 pieces and packaged in a wooden cheese box (Go Holland!).
The only disadvantage is that you have to travel to New York to by them offline…

Manos A La Obra!

Gepubliceerd door Edwin Valent
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