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Wednesday, December 14, 2011

// Social TV: Loyalize and Fango

[this post is English only]

Brand loyalization.
That’s what Loyalize believes in. This San Francisco based company builded an audience participation platform (white-labeled) that drives engagement across connected devices. See how it works:


They recently made a big global step by launching their first social TV app in Australia called Fango. They launched this service for Australian national broadcaster Seven. The main purpose of Seven is create engagement between their viewers and their tv-programs. Watch their demo over here.

Personally I believe in social TV, but I don’t believe in ‘general apps’ for ‘everything’. Why? Simple:
If you are a broadcaster always start with ‘your content’. Never start with just a technique or a tool. And that’s what is happening here. Don’t push your tool, but let them engage with your content. For example: organically put this platform in their soap community. Completely integrate the tool in their Australian Open Tennis broadcast or co-create news with it for Sevens’ newsportal etc.
So make it organic, make it easy. And always start with your content. That makes it way easier to explain to your audience and engaging will automatically follow. Even if you have to push this ‘new technique’...

Gepubliceerd door Edwin Valent
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// Personal Branding: Karl Lagerfeld

[this post is English only]

Loic Le Meur talks during Le Web with Karl Lagerfeld about (personal) branding and his use of digital media.

Gepubliceerd door Edwin Valent
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Sunday, December 11, 2011

// Edwin Valent’s Top 22 Albums of 2011

[this post is English only]

My most important list of the year:  My Best Albums of 2011.
Every album mentioned below should be in your cd rack or vinyl box. Definitely.

For you convenience I added for every album a YouTube video after the click.
Enjoy.

PS If you want to see My 22 Best Metal Albums of 2011 - check this.







Edwin Valent’s Top 22 Albums of 2011
1.  Burgerkill - Venomous
2.  L’Esprit Du Clan - Chapitre V: Drama
3.  Cerebral Ballzy - Cerebral Ballzy
4.  Truth Corroded - Worship The Bled
5.  Trapped Under Ice - Big Kiss Goodnight
6.  Death Grips - Exmilitary
7.  Jay Z & Kanye West - Watch The Throne
8.  Rotting Out - Street Prowl
9.  Backtrack - Darker Half
10. Fair To Midland - Arrows & Anchors
11. The Browning - Burn This World
12. S.O.S. - I Owe You Nothing
13. Zion I & The Grouch - Heroes In The Healing Of The Nation
14. Floating Me - Floating Me
15. Sólstafir - Svartir Sandar
16. Frankenbok - The End Of All You Know
17. Vildhjarta - Masstaden
18. Gorki - Research & Development
19. The Warriors - See How You Are
20. Rise Against - Endgame
21. Morbid Angel - Illud Divinum Insanus
22. Exile & Free The Robots - All City L.A. Series #10

Gepubliceerd door Edwin Valent
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// Edwin Valent’s Top 22 Metal Albums 2011

[this post is English only]

During 2011 you could listen every week to my best metaltracks @22tracks, but what are my 22 best metalalbums of 2011?

Here we go.

PS If you want my overall Top 22 Albums - click here






Edwin Valent’s Top 22 Metal Albums of 2011
1.  Burgerkill - Venomous
2.  L’Esprit Du Clan - Chapitre V: Drama
3.  Cerebral Ballzy - Cerebral Ballzy
4.  Truth Corroded - Worship The Bled
5.  Trapped Under Ice - Big Kiss Goodnight
6.  Death Grips - Exmilitary
7.  Rotting Out - Street Prowl
8.  Backtrack - Darker Half
9.  Fair To Midland - Arrows & Anchors
10. The Browning - Burn This World
11. S.O.S. - I Owe You Nothing
12. Floating Me - Floating Me
13. Sólstafir - Svartir Sandar
14. Frankenbok - The End Of All You Know
15. Vildhjarta - Masstaden
16. The Warriors - See How You Are
17. Rise Against - Endgame
18. Morbid Angel - Illud Divinum Insanus
19. Jasta - Jasta
20. Sleeping Giant - Kingdom Days In An Evil Age
21. Amon Amarth - Surtur Rising
22. Textures - Dualism

Gepubliceerd door Edwin Valent
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Saturday, December 10, 2011

// My Playlist on 22tracks.com - Week 49

[this post is English only]

A metal Christmas song, two exclusive tracks and great fresh bands from Italy and Belgium. Check out my playlist @ 22tracks.com.
Here you find the corresponding release dates:
* Slaves On Dope - All I Want For Christmas Is My Two Front Teeth = release date 9 December 2011
* Lamb Of God - Resolution = release date 24 January 2011
* Tarball - Rise Above = release date 20 February 2011
* 1000 Degrees - Has Already Past = release date 15 November 2011
* Before He Shot Her - The Ascent = release date 9 December 2011

Gepubliceerd door Edwin Valent
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Friday, December 02, 2011

// My Playlist on 22tracks.com - Week 48

[this post is English only]

Modern death-trash from Greece, kickass South Central hardcore, the full hatred of Kickback and Coldworker and last but not least (and more on a ‘quieter note’) the new Chevelle, So, check out my playlist @ 22tracks.com.
Here you find the corresponding release dates:
* Rotting Out - Street Prowl = release date 3 October 2011
* Descending - New Death Celebrity = release date 28 October 2011
* Chevelle - Hats Off To The Bull = release date 6 December 2011
* Kickback - Et Le Diable Rit Avec Nous = release date 25 November 2011
* Coldworker - The Doomsayer’s Call = release date 13 February 2012

Gepubliceerd door Edwin Valent
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